Rethinking the Image

Image source: https://50ansdepubs.com/Pubs/pub.php?p=Banques/CreditAgricole/1587 (Accessed: 11 May 2024). © Crédit Agricole Group

The following project explores the use of elements of national identity in French advertising images, with reference to sectoral, economic, and cultural contexts.

The first section of the document introduces the seven main images which are the focus of the project, while the following commentary focuses on detailed analysis of these images.

This project was originally completed in April 2022 during my final semester of undergraduate study, before being reworked and formatted into a single document in early 2024.